According to Kress and van Leeuwen (2006), conceptual structure represents the depicted participants according to 'their more generalized and more or less stable and timeless essence, in terms of class, or structure or meaning'. Conceptual structures can be divided into three types : classificational, analytical and symbolic. Classificational structure means that it has more than one content which are the equal or similar in size, shape and distance between each other respectively. For our milk carton, we have removed two sides of the big logo and replaced with the cartoon cow for all the outer-sides, to make all the four sides symmetrical(Fig.1&2). The repetitions of the main cartoon cow reinforces the impression of the packaging, kids can easily recognize our milk carton from all the four sizes